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Assoc. Prof. Dr.
Yuen Yee Yen Associate Professor FACULTY OF BUSINESS (FOB) MAMR2009 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2523227 yyyuen@mmu.edu.my 
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Associate Professor Dr. Yuen Yee Yen is currently the Head of Business Analytics Departmen at Faculty of Business. He is an active researcher in the areas of knowledge management, change management, design thinking and information system acceptance. His research mainly focuses on studying knowledge transfer and information system acceptance between developed and developing countries. He have formed research collaboration teams with several international research partners from renowned universities to examine the influence of cultural factors on the digital divide in developed and developing countries.
Yuen Yee Yen is also very active in forming inter-faculty research collaboration teams to jointly conduct research and publish papers with colleagues from Faculty of Business, Faculty of Information Science and Technology, Graduate School of Management, Faculty of Management and Learning Institute of Empowerment (LiFE) in the areas of knowledge management and information system.
