MMU | Directory of Expertise

Directory of Expertise

Home

Ms. Yap Yee Yann
Lecturer
FACULTY OF MANAGEMENT (FOM)
BR3003, Multimedia University, Persiaran Multimedia
63100, Cyberjaya, Selangor
yapyeeyann@mmu.edu.my

Centre of Excellence	:	COE for Business Innovation and Communication
Research Centre	:	Centre for Management and Marketing Innovation
Position	:	Member

Biography

Dr. Yap Yee Yann is a senior lecturer at the Faculty of Management, Multimedia University. She obtained her Doctor of Philosophy (Ph.D.) Management from the Multimedia University, Cyberjaya. Her research interests are primarily focused on the areas of tourism, ageing population and technology adoption.

Besides, Dr. Yap Yee Yann is an e-commerce entrepreneur with demonstrated expertise in utilising social media platforms, online marketing, and data analytics tools (e.g., Facebook Ads Manager, Google Ads, Google Data Studio, Google Analytics, SPSS, SmartPLS).