Directory of Expertise
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Mr. Si Chong En Lecturer FACULTY OF MANAGEMENT (FOM) FOM B R3010 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-83125691 si.chongen@mmu.edu.my 
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Biography
Mr. Si Chong En is a Lecturer in the Faculty of Management (FOM) at Multimedia University (MMU), Malaysia. He is currently attached to the Quantitative Methods (QM) unit. He has over 10 years of teaching experience in the field of Quantitative Methods. He has a strong understanding of statistical analysis and mathematical modeling, which he effectively imparts to his students. He is good in few data analysis software such as Excel, SPSS, SmartPLS, KNIME Analytics Platform, R Programming, Eview, etc. His dedication to providing a comprehensive understanding of the subject has contributed to his reputation as a highly respected educator within the university.
In addition to his teaching responsibilities, Mr. Si Chong En is also an active researcher. His research focusing on the application of quantitative methods in various industries, data analysis methods by using Markov Chain Model, gamification marketing, and gamification in education. His work has made significant contributions to the field and cited by fellow researchers and professionals alike.
Mr. Si Chong En currently studying Doctoral Degree in Business (DBA) from a renowned institution and has a strong academic background in the field of statistics and quantitative application in the business and marketing realms. His expertise and passion for teaching have resulted in the successful mentorship of numerous students, many of whom have gone on to pursue successful careers in the corporate and academic sectors.
Mr. Si Chong En's commitment to excellence in education and research, coupled with his extensive experience, make him a valuable asset to the Faculty of Management at Multimedia University. His dedication to nurturing the next generation of quantitative analysts and researchers is truly commendable.
