Ms. Sharifah Ummu Naqiah Binti Syed Shukran Lecturer   FACULTY OF MANAGEMENT (FOM) BR 2016, Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor   sharifah.ummu@mmu.edu.my Centre of Excellence : COE for Business Innovation and Communication Research Centre : Centre for Management and Marketing Innovation Position : Member