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Dr.
Sy. Nurleyana Wafa Binti Sy. Naguib Wafa Director, International Collaboration and Engagement / Senior Lecturer FACULTY OF CREATIVE MULTIMEDIA (FCM) 4050 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor nurleyana.wafa@mmu.edu.my 
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Dr. Syarifah Nurleyana is a senior lecturer in the Advertising Design program and currently serves as the Director of International Collaboration and Engagement at MMU. Prior to her current roles, she held positions as the Deputy Dean of Academic and International Relations at FCM, FCM Postgraduate Research Programme Coordinator, Head of the Marketing Committee, Advertising Design Programme Coordinator, and Corporate Communications Manager at Multimedia University. Before entering academia, she worked as a multimedia designer.
Dr. Nurleyana earned her Bachelor's degree in Media Innovation with Honors from Multimedia University, a Master of Corporate Communication from Universiti Putra Malaysia, and a PhD in Media & Communication from RMIT University, Australia. Her doctoral research focused on immersive technologies in marketing communications, and she was a recipient of the Malaysia Australia Colombo Plan Commemoration (MACC) Scholarship during her doctoral studies. Her research interests include augmented reality in commercial and creative contexts, user perceptions of emerging technologies, and visual communication design in branding and marketing.
She has a strong record of success, with her research team winning Gold Medals at iNVENTX Creative Exhibition 2024, ITEX 2024, and the International University Carnival on e-Learning 2017. Dr. Nurleyana has also supervised student projects that have received awards in advertising and creative content categories both locally and internationally. She has been recognized for her teaching excellence with awards for excellent teaching and best tutor. Dr. Nurleyana also collaborates on projects with local and international industry partners. Currently supervising postgraduate students, Dr. Nurleyana welcomes postgraduate supervision within her area of expertise.
