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Dr.
Goh Mei Ling Assistant Professor FACULTY OF BUSINESS (FOB) FBLR1030 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2523310 mlgoh@mmu.edu.my 
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Dr. Goh Mei Ling is an Assistant Professor at Multimedia University, Malaysia. She obtained her Bachelor's degree in Economics, specializing in Applied Statistics, from the University of Malaya in 1998. She subsequently earned a Master's degree in Statistics from the University of Science, Malaysia, in 2003, and completed her Ph.D. in Management at Multimedia University, Melaka, in 2015. Dr. Goh began her academic career as a lecturer in 2000 and has since been actively engaged in teaching, research, and international collaborations. Her primary research interests include environmental and green behaviour, consumer behaviour, and public health. She possesses strong expertise in statistical analysis and is proficient in analytical tools such as SPSS, AMOS, and SMARTPLS. In addition, she has facilitated a range of professional training sessions and academic workshops, focusing on data analysis techniques as well as critical topics related to environmental sustainability and social impact. Dr. Goh has published extensively in peer-reviewed journals and conference proceedings, contributing to the advancement of knowledge in her fields of expertise. Her scholarly work reflects a commitment to interdisciplinary research and practical applications that address pressing societal challenges.
