Directory of Expertise
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Dr.
Lim Ying San Senior Lecturer FACULTY OF BUSINESS (FOB) FOB L 5019 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2523528 lim.ying.san@mmu.edu.my |
Biography
Lim Ying San is a Senior Lecturer specializing in Marketing at the Faculty of Business (FOB), Melaka. She holds a Master of Business Administration (MBA) from Universiti Putra Malaysia and a Doctor of Philosophy (PhD) from Universiti Sains Malaysia.
She has extensive experience in teaching and supervising both undergraduate and postgraduate students, with a primary focus on Marketing. In addition to her academic responsibilities, she is actively engaged in research and has contributed to publications in various international peer-reviewed journals.
