Directory of Expertise
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Dr. Lai Kim Piew Assistant Professor FACULTY OF BUSINESS (FOB) MAMR2019 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2523049 kplai@mmu.edu.my 
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Biography
Kim Piew Lai graduated from the National University of Malaysia with a B.A. in Communication (1996) and an M.Sc. in Quality and Productivity Improvement (1997). He worked in the manufacturing and service industries, focusing on telecommunications, automotive supplies, and healthcare management from 1998 to 2007. Since 2008, Dr Lai has been with Multimedia University, Malaysia as a lecturer at the Faculty of Business where he earned his Ph.D. in 2016. He is an active researcher and has published articles in the areas of health communication, servicescape, branding, and management.
