Mr. Mustarul Husaini Bin Yahya FOUNDATION ASSISTANT LECTURER   FACULTY OF BUSINESS (FOB) FSER 2009, Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka   062523091   husaini.yahya@mmu.edu.my Centre of Excellence : COE for Business Innovation and Communication Research Centre : Centre for Management and Marketing Innovation Position : Member