Directory of Expertise
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Prof Dr. Hishamuddin Bin Ismail PROFESSOR FACULTY OF BUSINESS (FOB) MAMR 1007 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2523828 hisham@mmu.edu.my 
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Biography
Hishamuddin Ismail is currently a Professor of Marketing at Faculty of Business, Multimedia University. He has published several papers in the area of marketing such as customer satisfaction, marketing ethics, and internet marketing and other business areas such as Quality Management, Corporate Governance and Entrepreneurship. An active researcher, he involved in several research projects funded by Ministry of Higher Education under the Fundamental Research Grant Scheme (FRGS) and supervising number of postgraduate students at both doctorate and master level. He has been appointed as Dean of Faculty of Business (and Law) from 2007 until 2014. Currently, he is serving as Director of Academic Development with main focus to ensure the academic programmes at Multimedia University stay relevant and competitive.
