Directory of Expertise
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Assoc. Prof. Dr. Hasliza Binti Hassan Associate Professor FACULTY OF MANAGEMENT (FOM) FOM BR 2009 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-83125688 hasliza.hassan@mmu.edu.my 
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Biography
Hasliza Hassan is serving the university as the chairperson of the Centre for Consumer Research and Education (CeCORE). Her teaching subjects are related to business management for undergraduate and postgraduate programmes. She has experience teaching both business management and non-business management students. Her research interests are in hypermarket brand extension, shopping experience, and digital entrepreneurship. She has managed to secure several grants for her research and has collaborated with a few other researchers in a similar field. She has also published numerous research articles in journals and presented the research findings at international conferences.
