Hasliza Hassan is an associate professor at the Faculty of Management and a researcher at the Centre for Management and Marketing Innovation, under the Centre of Excellence for Business Innovation and Communication, Multimedia University. She has experience handling business management courses for both undergraduates and postgraduates. Driven by a strong passion for research, she has secured several research grants for her projects and has collaborated with other researchers in similar fields. Throughout her career, she has published numerous research articles in academic journals and presented research findings at international conferences.