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Ms.
Ellyna Binti Hashim Specialist 1 FACULTY OF CREATIVE MULTIMEDIA (FCM) 4023 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor ellyna.hashim@mmu.edu.my 
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Ellyna Hashim has over twenty-five years of experience in Advertising and Branding Communication in the industry. Trained as an art director, her portfolios spanned across broadcast advertising and promotions that included television commercials, radio and corporate videos, branding strategies for corporate communications, event and promotions, editorials, brand identity, and packaging designs. Marketing and Brand Development became second nature to her. The evolution and practices of branding communications, network media, and digital platforms, now become the focus of her research. Ellyna was the programme coordinator for the Multimedia Advertising Design Degree Programme from 2017 to 2021 and the recipient of the 2019 MMU Excellence in Teaching Award. She is also a practicing artist with national art groups, with exhibitions from 2008 to 2020.
