Assoc. Prof. Dr. Soh Chin Hooi
Associate Professor
FACULTY OF MANAGEMENT (FOM)
FOM Br2002 (end of 2nd floor) ,
Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor
03-83125638
chsoh@mmu.edu.my
Biography
Patrick completed a Double majors in both Accounting and Computer Science at Monash University, Australia and has over 15 years of IT industrial working experience in Singapore. This dual understanding of business and IT is pivotal to his effective teaching and research in Data Analytics, Online Business & Society, Python Programming, Electronic Commerce and Fintech.
A Visiting Nanyang Technological Scholar, he does consultancy for various companies such as Telecom Malaysia andMalaysia Multimedia Development Corporation (MDec). He also served as the Head of Department for the IT and Law Unit from 2020 - 2023 and spreaheaded the successful new data analytics undergraduate degree course. He is certified with Google Data Analytics as well as with Knime Data Analytics software.
Patrick has led several national FRGS research grants in Digital Business and Society such as social media marketing, Internet usage, and cyberloafing. He has published more than 50 publications including WOS and Scopus Tier 1 journals. In addition, he is an avid hiker and contributes to the community in various capacities such as helping to train refugees in online business.