Directory of Expertise
|
Assoc. Prof. Dr. Tan Booi Chen Deputy Dean, Research & Industry Collaborations / Associate Professor FACULTY OF MANAGEMENT (FOM) BR3025 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-83125721 bctan@mmu.edu.my 
|
Biography
Dr. Tan Booi Chen is the Associate Professor in the Faculty of Management (FOM), Multimedia University, Malaysia. Currently she is the Deputy Dean, for the Research and Industry Collaboration (DDRIC) of the faculty. At the helm of the faculty's postgraduate portfolio, she leads a team of six dedicated program coordinators managing DBA, PhD, MPhil, MBA, EMBA, and MCTPR programmes, and three research centers (CECORE, CEKIM, and COBE). She received her PhD from Multimedia University in 2014. She has been an academician for over twenty years and was involved actively in teaching and supervision. Her field of research is in marketing, which focuses on the studies related to consumer behaviour, green marketing, sustainability, corporate social responsibility, and elderly well-being with assistive technologies. She was the Principal Investigator of several external and internal grants, and actively involved as the member for other external grants. She had successfully published numerous journals indexed in Thomson ISI and Scopus such as Sustainability, British Food Journal, Educational Studies, Journal of Open Innovation: Technology, Market, and Complexity, Social Responsibility Journal, and also serving as the reviewers for Journal of Cleaner Production, SAGE Open, British Food Journal, and World Journal of Entrepreneurship, Management and Sustainable Development.
