Directory of Expertise
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Assoc. Prof. Dr. Tan Booi Chen Associate Professor FACULTY OF MANAGEMENT (FOM) BR3025 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-83125721 bctan@mmu.edu.my 
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Biography
Dr. Tan Booi Chen is an Associate Professor in the Faculty of Management, Multimedia University, Malaysia. Currently she is the Deputy Dean, Research and Industry Collaboration of the faculty.
She received her PhD from Multimedia University in 2014. She has been an academician for over twenty years and was involved actively in teaching and supervision. Her publications have appeared in various international refereed journals and conference proceedings. Her research interests include consumer behaviour, green marketing, sustainable consumption behaviour and corporate social responsibility.
