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Dr.
Noor Ashikin Binti Mohd Rom Assistant Professor FACULTY OF MANAGEMENT (FOM) 3007 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-8312 5669 ashikin.rom@mmu.edu.my 
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Dr. Noor Ashikin Mohd Rom is a Senior Lecturer in Faculty of Management at Multimedia University (MMU), Malaysia. She received her MBA and Ph.D from Universiti Teknologi MARA, Malaysia and graduated her Accounting and Finance degree from Liverpool John Moores University, United Kingdom. She has vast experiences in corporate sectors; banking, investment and insurance industries for more than thirteen years. Dr. Noor Ashikin is co-founder of Nura Food Innovation, a spin-off company established under Entrepreneurship Department Centre (EDC), Multimedia University. The social entrepreneurship business aspiration is the outcome from research on poor and low income studies that has won a gold medal in ITEX 2019. She is active in research and has spearheaded numerous external research grants. Most of her studies are on the poverty, low income communities, financial protection, zakat (alms) and microinsurance/takaful and microfinance. She has successfully conducted a few Knowledge Transfer Programs (KTPs) to date.
