Directory of Expertise
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Mr. Mohd Amirul Hafidz Bin Ahmat Lecturer FACULTY OF BUSINESS (FOB) FOB1020 , Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka 06-2524019 amirul.ahmat@mmu.edu.my |
Biography
Mohd Amirul Hafidz is a Lecturer at the Faculty of Business, Multimedia University (MMU), Malaysia.He has been actively involved in numerous research projects, especially those related to consumer behaviour in green marketing and brand resonance. The findings of his studies have been presented in various conferences at national and international levels, as well as published in refereed journals.
