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Mr. Mohd Amirul Hafidz Bin Ahmat
Lecturer
  FACULTY OF BUSINESS (FOB)
FOB1020 , Multimedia University, Jalan Ayer Keroh Lama
75450, Bukit Beruang, Melaka
  06-2524019
  amirul.ahmat@mmu.edu.my

   Biography

Mohd Amirul Hafidz is a Lecturer at the Faculty of Business, Multimedia University (MMU), Malaysia.He has been actively involved in numerous research projects, especially those related to consumer behaviour in green marketing and brand resonance. The findings of his studies have been presented in various conferences at national and international levels, as well as published in refereed journals.

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