Dr. Ajitha Angusamy Senior Lecturer   FACULTY OF BUSINESS (FOB) MAMR1030, Multimedia University, Jalan Ayer Keroh Lama 75450, Bukit Beruang, Melaka   06-2523310   ajitha.angusamy@mmu.edu.my Centre of Excellence : COE for Business Innovation and Communication Research Centre : Centre for Management and Marketing Innovation Position : Member