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Dr.
Adamu Abbas Adamu Assistant Professor FACULTY OF APPLIED COMMUNICATION (FAC) R3039 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor adamu.abbas@mmu.edu.my 
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Dr. Adamu Abbas Adamu is an Assistant Professor at the Faculty of Applied Communication, Multimedia University Malaysia. He holds a Bachelor's Degree in Mass Communication and a Master's in Public Relations from Bayero University Kano, Nigeria. He furthered his academic journey by earning a Ph.D. in Communication from the University Utara Malaysia. Dr. Adamu has lectured at Hussaini Adamu Federal Polytechnic in Kazaure, Nigeria, and at Curtin University, Malaysia. In 2024, he joined Multimedia University Malaysia, where he continues to contribute to academic excellence. His research focuses on public relations, crisis communication, digital storytelling, destination promotion, and sustainability communication. His work has been published in leading journals, including those indexed in ISI-Web of Science (ISI-WoS) and Scopus. Notable publications include articles in Corporate Communication: An International Journal, Journal of Contingency and Crisis Management, and Journal of Communication Management. Additionally, Dr. Adamu serves as a reviewer for various academic journals and is on the editorial board of the International Journal of Strategic Communication.
