Directory of Expertise
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Dr. Abdullah Al Mamun Sarwar Assistant Professor FACULTY OF MANAGEMENT (FOM) 3016 , Multimedia University, Persiaran Multimedia 63100, Cyberjaya, Selangor 03-83125867 abdullah.sarwar@mmu.edu.my 
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Biography
Dr Abdullah Sarwar is currently a Senior Lecturer of Marketing and the Deputy Dean (Student Experience & Alumni) at the Faculty of Management, Multimedia University (MMU), Cyberjaya, Malaysia. He was educated at the University Tun Abdul Razzak, Malaysia and graduated with a master's degree in business administration after serving 5 years in Bangladesh Army as a commissioned officer. He then worked as a corporate manager for another 3 years before attending International Islamic University Malaysia for his PhD degree in Business Administration. He then embarked on an academic career, which has embraced both teaching undergraduate and postgraduate students and research. He is currently a member of the American Psychological Association (APA). He has published more than eighty (80) academic articles in various international journals and conferences in the field of marketing and management. He has been awarded the “Emerald Literati Network Awards for Excellence” in the category of highly commended paper 2016. He has also distinguished himself as a trainer and has played a pivotal role in consultancy and research. He is currently an active trainer/consultant for Unifi, Telekom Malaysia for “Digital Marketing with E-Learning” while indulging in academic research by mentoring PhD and master's students. His research interest covers consumer behaviour, digital marketing, Islamic marketing, service marketing, marketing strategy and tourism marketing.
